Experienced Marketing Professional
Experienced Marketing Professional
Liz Perry
Liz Perry
C-Level Marketing Director
Hello! A bit about me...
I help enterprise brands, non-profits, and start-ups create and execute data-driven marketing strategies that attract qualified customers and lead them through a path to conversion.
I prefer to leave the marketing jargon in the text books and discuss marketing strategies in a way that everyone can understand. I'm at my best when I'm training, empowering, and scaling a team of passionate marketing professionals.
Human-Centered Design
Team Leadership
Customer Experience
BIOGRAPHY
The Things that Drive me...
I’m an outgoing yogi-triathlete-crossfitter who can throw a pretty wicked axe when needed.
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I was born and raised in tornado alley, where folks run outside when a tornado touches down, and I’ll bet I can tell in a few moments if you’re a fellow midwesterner. You know, we have a gentle, hospitable manner that spills over to everyone we encounter.
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I love a new challenge! Whether at work or in life!
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One of my life goals was to become bilingual, and, after 12 years of formal French schooling (and not a conversation to show for it), I decided to switch gears and move to Guatemala for an immersive Spanish program and then a plan to live in Mexico until I was fluent.
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Here I am, 7 years later with conversational and business fluency in Spanish and on to my next goal!
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I look forward to joining a company where my strengths can be used to the fullest and I where I can make an impact on the world with products and services that matter.
Where I Thrive
I blend my background in Marketing with my post-graduate studies in Psychology and Organization Development to develop creative teams that design out-of-the-box strategies and magnetic content that converts.
Let's Chat!
Cross-Functional Team Leadership
As a senior-level marketer, I guide start-ups and small businesses to their full marketing potential. I have a proven track record of building strong, performance-driven marketing teams who help companies attract new customers, in both the B2B and B2C spheres, and lead them down a path to conversion.
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I'm an experienced team leader, trainer and coach. I've spent time in the trenches of each area of the marketing department, and I love working for companies where I can roll up my sleeves and get my hands dirty (figuratively speaking, I keep a clean workspace).
I'm uniquely gifted to see personnel needs, onboard talent, coach and train along the way in best practices and industry-leading standards to deliver measurable results.
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Dialed-in on-site, technical and off-site SEO, website creation & optimization, marketing at every level of the funnel are just a few of the areas I love.
StrengthsFinder 2.0
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Achiever
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Activator
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Learner
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Restorative
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Input
Values
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Human-Centered Design
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User Experience Design
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Every Person is an Asset
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Continuous Education
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Measurable Results
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S.M.A.R.T. Goals
Experience
ILUMINAR Lighting
April 2019 - Present
iluminarlighting.com
Marketing Director
ILUMINAR Lighting is a grassroots start-up from a team of entrepreneurs in the cannabis industry. ILUMINAR creates horticultural lighting solutions for every application and serves small caregivers to multi-million dollar licensed producers from Canada to Colombia.
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At ILUMINAR, my role includes holistic oversight of the corporate marketing strategy, working directly with the CEO and COO. I built the marketing team from 2 to 9+ including both in-house and contract professionals. I lead the team from creative direction to implementation and reporting across various platforms online and offline.
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Created and implemented first online shop for the company, generating over $34,000 in sales in the first 6 months and double that in the following year - far exceeding expectations.
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This was achieved by training our agile marketing team who thrived while working from home, in the height of the COVID pandemic.​
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Developed and maintain the annual marketing budget of over $500,000
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Improved on-site and off-site SEO to drive 533% more site traffic in less than 2 years
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Created and implemented an Influencer program
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Designed in-store displays and created guidelines for product merchandising
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Created and implemented an company-wide appraisal process to include a 360 degree annual review
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Drove traffic to more than double on-site page views from 7,000/mo to 16,500/mo
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Through strategic content creation, we raised the on-page duration to 4:00 per visit
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Generated lead magnets and initiated gated content to boost leads by 500%
QuikTrip Corporation
Jul 2013 - Dec 2015
Puerto Vallarta, Mexico
quiktrip.com
Promotions Coordinator
QuikTrip Corporation is a privately held company created to provide opportunities for others. QuikTrip is high on the Forbes listing of largest privately held companies. QuikTrip also gives back to the communities it serves, donating 5% of net profits to charitable organizations.
Previous Positions held: Division Trainer & Assistant Store Manager
Bahía CrossFit
2017 - Present
Puerto Vallarta, Mexico
bahiacrossfit.com
Marketing & SEO Specialist
Bahía CrossFit is an elite CrossFit gym in Puerto Vallarta who believes in building happier, healthier people every day through functional training, education, and strong community support.
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Redesigned bahiacrossfit.com as well as re-imagined the guiding marketing strategy for traffic and lead generation to target tourists planning their vacation to Puerto Vallarta who want to work out at a reputable CrossFit gym with highly qualified bilingual coaches.
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WIthin 5 months, I achieved the primary goal of ranking #1 in Google in the United States
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I created and implemented an on=site, technical and off-site SEO strategy that not only ranked #1 on Google, but successfully dominated Google's first page, claiming six of ten total listings for "CrossFit in Puerto Vallarta" using various media platforms.
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Created a marketing funnel to drive qualified lead generation through a combination of buying-intent and research-intent keywords
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Launched the online store to collect membership registrations prior to arriving in Puerto Vallarta generating over $1,000 / year in pre-booked classes.
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Led a marketing campaign to drive followers on Instagram through a first-ever giveaway of a $1,000 CrossFit Level 1 Certification Course using a variety of Mexican and American CrossFit Influencers.
AXOVIA Marketing Agency
Feb 2018 - Apr 2019
Puerto Vallarta, Mexico
axovia.mx
Marketing Director & Account Manager
AXOVIA is a marketing agency for luxury hoteliers throughout Mexico and Central America. The position included collaboration with a team 12 programmers as well as leading a team of designers and content creators to drive online direct sales in the tourism sector.
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Eastside Community Church
Apr 2007 - Jul 2013
Wichita, KS
christpeople.church
Communications Director
Christ Church, formerly Eastside Community Church is dedicated to reaching people to help them to be fully-devoted followers of Christ.
Cost Plus World Market
May 2004 - Apr 2007
Wichita, KS
worldmarketcorp.com
General Manager
World Market is a US retail chain specializing in unique artisan goods and handicrafts, international food favorites and design inspiration for furniture and home décor.
The Adventures Group
May 2016 - Feb 2018
Puerto Vallarta, Mexico
theadventuresgroup.com
Content Marketing & Public Relations
The Adventures Group is the world's premier leader for adventure tours and services, specializing in adventure and luxury tours in Latin America and the Caribbean.
CLIENTS
YOU MAY NOT KNOW ABOUT ME
I welcomed my firstborn
baby girl during the COVID lockdown.
Education
2016
Celas Maya Language School
225-hr Spanish Immersion School
Celas Maya is a Spanish school located in Quetzaltenango, Guatemala, and dedicated to developing excellent Spanish programs in a total immersion environment. Celas Maya is an Instituto Cervantes Accredited Center as well as an official DELE and SIELE Exam Center.
2012-2014
Friends University
Master of Science (M.S.) in Organization Development, MSOD
The MS in Organization Development program focuses on understanding behavior at the individual, team, and systems levels in business. For any organization that relies on its people and their ability to respond to—and drive—change, an organizational development expert is critical.
2001 - 2005
University of Kansas
Bachelor of Arts (B.A.) in Psychology
The Bachelor of Arts in Psychology is preparation for professional careers related to psychology. The B.A. involves more elective requirements allowing students to focus on areas of study beyond general psychology.
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Zeta Tau Alpha
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KU Crew Rowing
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3.56 GPA
